PR Information

PR Information

35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears.

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed to transmit news about books, products, and people.

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March.

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention.

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news.

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers.

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait.

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse.

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time.

8 Ways to Use Local Publicity to Drive Your Business

While scoring anice story in BusinessWeek or USA Today is something tocelebrate, there are times when you need to grab attention a bitcloser to home. If your business draws its clientele from a specific town, cityor region, focusing your energy on getting an elusive nationalpublicity hit may be overkill, especially when getting publicitywhere you need it -- in your home town -- is often so mucheasier.

The Ultimate PR Edge: Getting Reporters To Open Your E-Mails

You know that getting publicity is vital to the health of yourbusiness. You probably also know that e-mail is the way mostpublicity seekers get in touch with reporters to score thatprecious coverage.

Editorial Calendars: A Key to Publicizing Your Business

What is the one thing that all of the best public relationsagencies do every year? They research and compile editorial calendars from publicationsthat are pertinent to their client's business. You should too.

Creating Your Online News Room: How To Build a Site The Media Will Love

From time to time, people ask me how public relations has changedduring the two decades in which I've been seeking publicity. Myanswer: technology.

7 Tips to Get More Mileage Out of Your Online or Offline Publicity

You worked hard to get a story on your business in a popularwebsite or your local paper. Don't let your efforts ends there --here are seven tips to help you maximize your online and offlinepublicity: 1) Reprint, Reprint, Reprint! A favorable article on your company or products is marketing gold- it implies that the publication or website has given itsendorsement.

More Articles from PR Information:
2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38



Exxon's Failing PR Strategy
Addressing this public relations crisis has become critical for Exxon Chief Executive Officer Rex Tillerson, who is interviewing with Donald Trump this week to be the next U.S. secretary of state. But so far, Exxon is epically mismanaging the problem ...

and more »


Thanks To Public Relations, Trump, CalExit And Anything Is Possible
2016 will go down as the Year of the Impossible, when previously unimaginable events became reality. Without powerful public relations efforts, none of these would have been possible. OK, except for DiCaprio …. I'm kidding! Hollywood award campaigns ...

Fashionista (blog)

Purple PR is looking for Spring 2017 interns (NYC)
Fashionista (blog)
Boutique PR agency, Purple is looking for Spring Interns for the following departments: Fashion, Beauty, Lifestyle and Operations. You will be a hard-working, multi-tasked, and proactive candidate who is enthusiastic, works well within a small team and ...

Breitbart News

Hollywood PR Firm Cancels Christmas Parties Because Trump Won
Breitbart News
Hollywood publicity powerhouse Sunshine Sachs has cancelled its glitzy, star-studded annual holiday celebrations in solidarity with those whom its chief executive says are people who feel targeted by Donald Trump. “We've been talking a lot about how to ...
Trump Victory Compels Fashion PR Firm LaForce To Cancel Christmas PartyNewsline
Major PR firm cancels industry holiday party because Trump wonThe American Genius

all 3 news articles »


Hollywood PR Firm Cancels Holiday Parties in Post-Trump Funk
Hollywood publicity firm Sunshine Sachs has canceled its annual, bicoastal holiday celebrations as a gesture of support for immigrants, women, LGBT people and the environment. The decision was a gesture to “defend the values we hold dear,” according to ...

and more »

EvolveMKD Named Among PR News' Top Places to Work in PR
PR Newswire (press release)
NEW YORK, Dec. 7, 2016 /PRNewswire/ -- EvolveMKD, a multi-disciplinary marketing and communications agency, was recognized yesterday by PR News as a Top Place to Work in PR at an awards luncheon at the National Press Club in Washington, D.C. ...

and more »

Nine Writing Tips For PR Pros Looking To Produce More Effective Copy
Writing and editing copy is a key responsibility for PR and communications professionals, and even the best writers should be continually honing their skills. To create clear and concise copy that resonates, always keep your audience in mind. And when ...


Marks & Spencer seeks new PR agency and ends Unity relationship
Marks & Spencer seeks new PR agency and ends Unity relationship. Added 6 hours ago by John Harrington , Be the first to comment. Marks & Spencer has issued an RFP for a new PR brief, and has also ended its relationship with Unity after five years, ...
M&S Parts Ways With Unity And Seeks New Consumer PR FirmThe Holmes Report

all 2 news articles »

PR Newswire (press release)

Robert Mathias Inducted into PR People Hall of Fame
PR Newswire (press release)
WASHINGTON, Dec. 6, 2016 /PRNewswire/ -- Robert Mathias, President of Ogilvy Washington, was inducted into the PR People Hall of Fame today. PR News honored Mathias alongside four public relations executives an awards luncheon at the National ...

and more »

Breitbart News

Fashion PR Firm Cancels Christmas Party Because Trump Won
Breitbart News
Fashion industry public relations firm LaForce has canceled its annual holiday bash in New York City due to Donald Trump's stunning victory over Hillary Clinton in this year's presidential election. According to the New York Post's Page Six, firm chief ...

Google News

home | site map | Aviation | Blog | Books | Cooking | Dating | Fishing | Games | Humor | Pets | Pregnancy | Recipes | Sexuality
© 2006