PR Information

PR Information

35 Quick Tips for Writing A Press Release

Layout1. 1-2 pages in length.

Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears.

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed to transmit news about books, products, and people.

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March.

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention.

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news.

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers.

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait.

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse.

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time.

8 Ways to Use Local Publicity to Drive Your Business

While scoring anice story in BusinessWeek or USA Today is something tocelebrate, there are times when you need to grab attention a bitcloser to home. If your business draws its clientele from a specific town, cityor region, focusing your energy on getting an elusive nationalpublicity hit may be overkill, especially when getting publicitywhere you need it -- in your home town -- is often so mucheasier.

The Ultimate PR Edge: Getting Reporters To Open Your E-Mails

You know that getting publicity is vital to the health of yourbusiness. You probably also know that e-mail is the way mostpublicity seekers get in touch with reporters to score thatprecious coverage.

Editorial Calendars: A Key to Publicizing Your Business

What is the one thing that all of the best public relationsagencies do every year? They research and compile editorial calendars from publicationsthat are pertinent to their client's business. You should too.

Creating Your Online News Room: How To Build a Site The Media Will Love

From time to time, people ask me how public relations has changedduring the two decades in which I've been seeking publicity. Myanswer: technology.

7 Tips to Get More Mileage Out of Your Online or Offline Publicity

You worked hard to get a story on your business in a popularwebsite or your local paper. Don't let your efforts ends there --here are seven tips to help you maximize your online and offlinepublicity: 1) Reprint, Reprint, Reprint! A favorable article on your company or products is marketing gold- it implies that the publication or website has given itsendorsement.

More Articles from PR Information:
2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | 11 | 12 | 13 | 14 | 15 | 16 | 17 | 18 | 19 | 20 | 21 | 22 | 23 | 24 | 25 | 26 | 27 | 28 | 29 | 30 | 31 | 32 | 33 | 34 | 35 | 36 | 37 | 38


Stories by Lauren Izaks, All Points Public Relations
PR News - For Smart Communicators (subscription) (blog)
PR is a fairly young industry. The average age of a person in the industry is 35-39, according to a study by the U.S. Bureau of Labor and Statistics. This is why it's such a vibrant and exciting space. Yet millennials are known for job-hopping more ...


How two teens in leggings became a PR mess for United Airlines
A bystander who touched off a social media furor after she saw United Airlines stop two teenage girls dressed in leggings from boarding a flight admitted on Monday that she did not fully grasp the situation when she started tweeting her indignation ...
The Great Airline Leggings Controversy And Other Sources of Bad PRInvestopedia
Wall Street Shrugs Off Latest Airline PR DisasterBenzinga
United: Pull up your britches, get a leg up on PR fiascoTimes Record News
PRWeek -PR News - For Smart Communicators (subscription) (blog) -Twitter -Twitter
all 585 news articles »


5 Steps To Successful Purpose-Driven PR
Customers aren't just looking to buy something. They are looking to buy into something--and that something is your brand. But they need more than just a good product to develop brand loyalty: 64 percent of consumers point to shared values as their main ...

The Lesson Your Startup Needs To Learn From Thinx's PR Nightmare
Fast Company
The Lesson Your Startup Needs To Learn From Thinx's PR Nightmare. It's not usually the first thing entrepreneurs think to put in place, but it's vital for a company to thrive. Loading Your Player… By FastCo Studios 03.27.17 | 5:00 am. Fast Company ...

and more »

Sue Allen: Nicky Hager's PR victory
Regardless of those factors, Hager and the team did a great job in maximising publicity and interest around the launch of Hit and Run using some age-old PR tricks and tips. Hager's work now has enough pull to use the kind of 'teaser' tactics we are ...

and more »

Human remains found in Pr. William Co. creek bed | WTOP
Prince William County officials are working to identify human remains found in a creek bed Monday morning.

and more »

PR News - For Smart Communicators (subscription) (blog)

No Hopping: 4 Tips for Retaining Millennial Talent – PR News
PR News - For Smart Communicators (subscription) (blog)
PR is a fairly young industry. The average age of a person in the industry is 35-39, according to a study by the U.S. Bureau of Labor and Statistics. This is why it's ...

and more »


Uber is looking for a head of brand strategy amid its PR crisis
Business Insider's Biz Carson uncovered Monday a new job opening at Uber, the ride-hailing company currently under intense public scrutiny in the wake of a series of ongoing public relations and human resources scandals. So what's the latest hire?


Google UK moves product PR account from Portland to Nelson Bostock
In January, a Google spokeswoman told PRWeek the company was "always speaking" to PR agencies, and worked with several - including Ogilvy PR - on a project basis. An agency source has now confirmed to PRWeek that Ogilvy would be handling the ...


The Rise Of Independent PR
Love it or hate it, PR is an important business function. Its influence is broad and deep reaching and comes in many shapes, be it in-house representation, consultant or external agency. For a majority of my 20 years in the industry the game has been ...

Google News

home | site map | Aviation | Blog | Books | Cooking | Dating | Fishing | Games | Humor | Pets | Pregnancy | Recipes | Sexuality
© 2006