PR Information

PR Information

35 Quick Tips for Writing A Press Release

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Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears.

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed to transmit news about books, products, and people.

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March.

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention.

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news.

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers.

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait.

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse.

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time.

8 Ways to Use Local Publicity to Drive Your Business

While scoring anice story in BusinessWeek or USA Today is something tocelebrate, there are times when you need to grab attention a bitcloser to home. If your business draws its clientele from a specific town, cityor region, focusing your energy on getting an elusive nationalpublicity hit may be overkill, especially when getting publicitywhere you need it -- in your home town -- is often so mucheasier.

The Ultimate PR Edge: Getting Reporters To Open Your E-Mails

You know that getting publicity is vital to the health of yourbusiness. You probably also know that e-mail is the way mostpublicity seekers get in touch with reporters to score thatprecious coverage.

Editorial Calendars: A Key to Publicizing Your Business

What is the one thing that all of the best public relationsagencies do every year? They research and compile editorial calendars from publicationsthat are pertinent to their client's business. You should too.

Creating Your Online News Room: How To Build a Site The Media Will Love

From time to time, people ask me how public relations has changedduring the two decades in which I've been seeking publicity. Myanswer: technology.

7 Tips to Get More Mileage Out of Your Online or Offline Publicity

You worked hard to get a story on your business in a popularwebsite or your local paper. Don't let your efforts ends there --here are seven tips to help you maximize your online and offlinepublicity: 1) Reprint, Reprint, Reprint! A favorable article on your company or products is marketing gold- it implies that the publication or website has given itsendorsement.

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Public Relations (PR) Tools Market Analysis By Industry (BFSI, Retail, Government, Healthcare, IT and Telecom, And ...
Yahoo Finance
17, 2017 /PRNewswire/ -- The global public relations (PR) tools market is estimated to reach USD 12.99 billion by 2024, according to a new report by Grand View Research, Inc. The recent years have seen a considerable change in the public relations ...

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Top 10 Signs You Shouldn't Hire a Publicist
There are a ton of articles floating around about why you should hire a PR firm. I wrote an article on it last year. But what I didn't delve into is all of the reasons why not to hire a PR firm. Having run a PR company for almost a decade now, I can ...

Business 2 Community

Video PR and Marketing – the Approaches that Work
Business 2 Community
Content is king. You've probably heard that if you are running ad or PR content on social media and websites. It's still true, but some types of content can help you build connections with your target audience faster than others. Video is one of the ...
Anthony GilroyPR News - For Smart Communicators (subscription) (blog)

all 20 news articles »

Hospitality Net

Valentine's Day PR tips for Hoteliers and Hospitality Pros | By Mihaela Lica Butler
Hospitality Net
February may be the shortest month of the year, but its PR potential is the greatest because it celebrates Valentine's Day. Whether you love the holiday or you totally dislike it, the day has enormous sales potential. But before you start counting your ...


Why has PR avoided the chatbot craze?
If you want an influencer to have conversations about your products with her followers, you can pony up some big bucks and hope she has the time to engage with each and every fan who reaches out to her. Or you can do what CoverGirl did. After getting ...

Palm Beach Post

Bloomberg's daughter, Peggy Adams team up to rescue dogs from PR
Palm Beach Post
Georgina Bloomberg, daughter of former New York City Mayor Michael Bloomberg, welcomes two of the stray dogs she rescued from Puerto Rico on Monday.

and more »

Pancreatic cancer PR spin: Another reason for Yale University to review our educational resources
If only Yale University PR folks had spent some time with our toolkit of resources. If they had, it's hard to imagine they would have sent out this misleading tweet last week about the benefits of aspirin for pancreatic cancer prevention: Regular ... (blog)

PR Shop Burson Brings On First Global Chief Creative Officer (blog)
In a further sign of just how fast the industry is changing, PR agency Burson-Marsteller, part of WPP's Young & Rubicam Group, has hired former Saatchi & Saatchi Worldwide Digital Creative Director Tom Eslinger as its first global chief creative officer.

and more »


Which PR firms have made it onto the Government's tactical agency roster?
The GCS said the 'communications services' framework is expected to be worth a total of up to £42m over the next four years of government. It is split into 11 lots, with many firms winning a place on several of these. Lot 4, covering public relations ...

and more »


Vatican McDonald's Accused of Feeding Homeless as a PR Stunt
Controversy continues to swirl around a recently opened McDonald's in Rome, located just steps away from the Vatican: Now the fast-food giant is being accused of using the local homeless population for a cheap PR stunt, being more stingy than expected ...

and more »

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