PR Information

PR Information

35 Quick Tips for Writing A Press Release

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Smashing the Myth of the Press Release

A musician spends years honing his craft. He writes world-class songs and performs them in a manner that moves his listeners to tears.

10 Tips for Tantalizing News Releases

Want to get radio interviews and coverage in print publications to sell more books? Master the art of writing magnetic media releasesthat attract attention of editors and publishers. A media release (which also goes by its former name, the press release) is a one page, double spaced, single-sided document designed to transmit news about books, products, and people.

The Four Seasons of Publicity - Building an All-Year Publicity

If you're like most publicity seekers, you probably think oneproject at a time. You've got a new product coming out in April,so you send out a release in March.

How to Tie-In With News Events to Score Publicity

It's safe to say that we live in interesting times. It seems wehardly have a breather between wars, tragedies, scandals,epidemics, circus trials and other events that capitalize themedia's attention.

Publicity From Thin Air

In an ideal world, your business would be overflowing withnewsworthy stories, and the media would be waiting with batedbreath for your next press release, ready to give you front pagecoverage. In the real world, however, it's not always so easy to generatereal news.

Grandma Says...

Southern grandmothers have often said, "there are only three times a respectable person's name should be in the paper: when you are born, when you are married, and when you die." This is the one area in which I part company with my grandmothers.

Press Releases for Every Occasion

To many marketers, the press release is something of a "one sizefits all" proposition. You want to get media coverage, you knockout a press release, send it to some journalists and sit back andwait.

Press Kit Elements That Work

Considering how fundamental they are to the publicist's trade,it's always amazed me how lousy almost all press kits truly are.Your typical press kit is a bloated folder filled with puffery,hype, irrelevant information and worse.

Forget the Press Release - Heres How to Pitch Like Roger Clemens

Stripped down to its core, publicity is little more than oneperson persuading another. You, the publicity seeker, mustpersuade a journalist that your story is worthy of receivingprint space or air time.

8 Ways to Use Local Publicity to Drive Your Business

While scoring anice story in BusinessWeek or USA Today is something tocelebrate, there are times when you need to grab attention a bitcloser to home. If your business draws its clientele from a specific town, cityor region, focusing your energy on getting an elusive nationalpublicity hit may be overkill, especially when getting publicitywhere you need it -- in your home town -- is often so mucheasier.

The Ultimate PR Edge: Getting Reporters To Open Your E-Mails

You know that getting publicity is vital to the health of yourbusiness. You probably also know that e-mail is the way mostpublicity seekers get in touch with reporters to score thatprecious coverage.

Editorial Calendars: A Key to Publicizing Your Business

What is the one thing that all of the best public relationsagencies do every year? They research and compile editorial calendars from publicationsthat are pertinent to their client's business. You should too.

Creating Your Online News Room: How To Build a Site The Media Will Love

From time to time, people ask me how public relations has changedduring the two decades in which I've been seeking publicity. Myanswer: technology.

7 Tips to Get More Mileage Out of Your Online or Offline Publicity

You worked hard to get a story on your business in a popularwebsite or your local paper. Don't let your efforts ends there --here are seven tips to help you maximize your online and offlinepublicity: 1) Reprint, Reprint, Reprint! A favorable article on your company or products is marketing gold- it implies that the publication or website has given itsendorsement.

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Washington PR offensive fails to quell Europe's anxiety over Trump
U.S. Vice President Mike Pence gestures as he arrives in Munich, Germany, February 17, 2017. REUTERS/Michaela Rehle. 1/7. left. right. U.S. Defense Secretary Jim Mattis addresses a news conference during a NATO defence ministers meeting at the ...

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The San Diego Union-Tribune

Love keeps longtime Chargers PR director at home
The San Diego Union-Tribune
The Chargers' director of public relations, who's been with the organization the past 38 years, scoured skilled-nursing homes in Orange County. He personally visited seven of them, observing each venue's accommodations and experience level with ...
Chargers PR head Bill Johnston chooses family over LA

all 2 news articles »

3 on the hot seat: Katko's town hall bind, Miner's PR pro, NY's pricey signs (Editorial)
Syracuse Mayor Stephanie Miner has a different public relations problem. She is using taxpayer money to pay an Albany PR consultant, Sherman Jewett, as much as $84,000 a year to craft her message and build her statewide profile. Syracuse taxpayers ...

New York Daily News

Charles Oakley's latest plays appear to be taken out of Knicks owner James Dolan's PR playbook
New York Daily News
Charles Oakley's latest plays appear to be taken out of Knicks owner James Dolan's PR playbook. Charles Oakley's latest plays out of Knick owner's PR playbook. Bob Raissman. NEW YORK DAILY NEWS. Saturday, February 18, 2017, 11:20 AM. facebook ...

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Go Stealth, Go Broad: Strategies For A Successful PR And Communications Campaign
As a PR firm that represents clients in the high-tech industry, we ask ourselves, "How can we evolve our client communications programs as fast as today's technology advancements?" The answer, very often, is not fast enough. However, by leveraging an ...

PR Daily (registration)

5 PR lessons from 'Arrested Development'
PR Daily (registration)
Organizations invest in public relations for a variety of reasons, including social communications, brand activation, media relations and issues management. When it comes to issues management, perhaps no family has to mitigate damage to its business ...

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5 qualities for successful PR pros
If you are in PR or have a friend who is, you know the profession is swiftly evolving, a vastly different practice than it was 20 (even 10) years ago. Long gone are press tours spanning the continent or globe, following a schedule from content and ...

The Augusta Chronicle

Scuttlebiz: Big losses make for bad PR at Vogtle
The Augusta Chronicle
This doesn't look good. It's what my former colleagues in the PR business would call “bad optics.” I'm talking about the $6.3 billion write-down Toshiba Corp. disclosed this past week because of cost overruns that its Westinghouse Electric Co ...

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The Secret to Media Attention: 7 Rules for Crafting the Perfect PR Pitch
Now that editors' email addresses are more accessible and PR firms are more aggressive with their pitching, to get an editor's attention, you need to impress them with “the perfect pitch.” Isaac and I use the following guidelines to create just that ...

and more »

Page Six

Angelina Jolie's image issues not going away, PR expert claims
Page Six
No stranger to spinning the media, Felder told me, “The real skill would have been avoiding the p.r. problem to begin with … Angelina has for years used her kids, and used the UN, for her own benefit. Now, even with great p.r., her image issues are ...
Angelina Jolie Is Plotting Her Comeback – Will Hire Top PR For Divorce Damage ControlLatin Post
Brad and Ange back together?Yahoo7 Be

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